https://www.theflashbooks.com/tags/william-lidwell/ Recent content in William Lidwell on The Flash Books Hugo -- gohugo.io en-us Tue, 09 Jun 2015 21:18:01 +0000 https://www.theflashbooks.com/blog/universal-principles-of-design-by-william-lidwell-krtina-holden-and-jill-butler/ Tue, 09 Jun 2015 21:18:01 +0000 https://www.theflashbooks.com/blog/universal-principles-of-design-by-william-lidwell-krtina-holden-and-jill-butler/ The archetypes have to align design. Consider archetypes themes and forms in all aspects of a design, from form and function to name and brand (24) chunk information (into 4 points more or less) when people are required to recall and retain information, or when information is used for problem solving. Do not chunk information that is to be searched or scanned (30) familiar words are easier to remember and chunk together.