https://www.theflashbooks.com/tags/the-100-startup/ Recent content in The $100 Startup on The Flash Books Hugo -- gohugo.io en-us Sun, 07 Jun 2015 12:54:16 +0000 https://www.theflashbooks.com/blog/the-100-startup-fire-your-boss-do-what-you-love-and-work-better-to-live-more-by-chris-guillebeau/ Sun, 07 Jun 2015 12:54:16 +0000 https://www.theflashbooks.com/blog/the-100-startup-fire-your-boss-do-what-you-love-and-work-better-to-live-more-by-chris-guillebeau/ http://100startup.com/ the secret to a meaningful new career was directly related to making people feel good about themselves. Value means helping people. Many business owners talk about their work in terms of the features it offers, but it’s much more powerful to talk about the benefits customers receive. A feature is descriptive; a benefit is emotional. Strategy 1: Dig Deeper to Uncover Hidden Needs Strategy 2: Make Your Customer a Hero