https://www.theflashbooks.com/tags/thaler/ Recent content in Thaler on The Flash Books Hugo -- gohugo.io en-us Wed, 10 Jun 2015 21:08:18 +0000 https://www.theflashbooks.com/blog/nudge-by-thaler-and-sunstein/ Wed, 10 Jun 2015 21:08:18 +0000 https://www.theflashbooks.com/blog/nudge-by-thaler-and-sunstein/ never underestimate the power of inertia (8) anchors (for prices) serve as nudges (24) availability bias (26) people are loss adverse, hate losses (e.g. trading…) (33) status quo bias (eg. subscriptions) –> option designated as default has a large market share –> default options act as nudges (35) a campaign framed in term of losses is far more effective (37) in humans it could be better to have less options (40)