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				Resource Revolution: How to Capture the Biggest Business Opportunity in a Century - Stefan Heck, Matt Rogers, Paul Carroll		</title>
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      <description>revolutions are messy and demand considerable persistence and agility. Wholly new ways of thinking, including new management techniques, are the way to win. (28) Opower exemplifies three of the fundamental principles of resource productivity: virtualization, optimization and waste reduction (57) Finding opportunities to s​substitute ​away from scarce resources. Eliminating waste throughout the system, from production through end use. I​ncrease “circularity”​- upgrading, reusing, or recycling products. O​ptimizing ​efficiency, convenience, safety, and reliability.</description>
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