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    <title>In search of excellence on The Flash Books</title>
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				In search of excellence by Thomas Peters and Robert Waterman		</title>
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      <description>attention to employees has the dominant impact on productivity (6)
 internal competition (52)
 mere association with past personal success apparently leads to more persistence, higher motivation, or something that makes us do better (59)
 we are more influenced by stories than by data (61)
 keep it simple (63)
 we all think we are winners. The small reward, the symbolic one, becomes a cause for positive celebration rather than the focus of a negative political battle (71)</description>
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